Founder Led Sales - Elevator Pitch Workshop - Limited Time - Introductory Offer

Bootstrapped? Slumping Sales? Running on Empty?

Get my Founder-Led Sales Workshop and

Online Community Access at the Intro Rate While It Lasts.

Finally, a Way for Founders to Nail Their Messaging Without Breaking the Bank!

JustBe Formulas Generating Wins

JustBe: The proven sales intelligence and growth program for nailing your product messaging, mastering go-to-market strategy, and creating scalable, repeatable wins.

If you’re building a company from the ground up, you’ve probably already felt it; the uphill battle of getting the sales pipeline flowing.

Maybe you’ve been A/B testing messages with slim results. Maybe you are looking at email open rates and scratching your head at why the sales pipeline isn't materializing. Maybe you’ve missed entire sales cycles, paying sales people who aren't bringing in enough revenue to cover their seats. Your message doesn't seem to be landing. More dollars are flowing out than in, and that has to change right now.

You know your product is good. You know it solves real problems. But when it’s time to explain it to a customer, an investor, or a potential partner, something gets lost in translation. Eyes are glazing over. Deals you expected to win aren't closing. You’re not alone.

Hiring expert consultants is expensive, and it’s often hard to know if you’re truly getting the hour-by-hour value you’re paying for. Most CEOs and founders see consultants as a high risk, and when every dollar counts, they’re right. Unlike full-time employees, you can’t track their hours the same way, and if a full-scale consulting engagement isn’t in the budget, and it doesn't pan out, you’re stuck.

So how do you keep the lights on without sales? And how do you sell without first landing on the messaging formula that works, knowing every test costs you both time and money?

I’ve worked with countless founders who have the grit, vision, and commitment but still can’t get their messaging to connect. They often tell me, “I’m not cut out for sales.” or "I wish I just had someone reliable to sell it for me." Yet in the beginning, founders are the sales team, and as sales materialize, until a sales leader is in the budget, the founder is also the sales leader.

Almost every founder I’ve met is looking for that “magical rainmaker” to appear, because deep down, they don’t want to sell. They want to be the CEO.

CEOs are great at many things, but it’s rare that sales is their natural strength. You know what is their strength? Applying proven formulas. That’s exactly why I created the JustBe Formulas - so you can focus on being the CEO, while the formulas give you the structure, language, and process you need to make it work and close business in a way that scales across your entire company. The JustBe Formulas make sure that every person on your team is singing the same song, and it's the song that works. The workshop is broken down into 8 easily digestible micro learning videos, paired with well thought out worksheets, giving real world examples.

The truth? Much of the insecurity around selling comes from not knowing what to say, or how to say it, let alone positioning your product in a way that sticks. Your entire team looks to you, the CEO, to set and approve the messaging. Even if you have a marketing expert, you’re still the final voice that needs to sign off. You are the visionary behind the product. You are the one who understands it with the greatest depth. Without a proven formula, and your guidance, the chance of it working is more of a dream than a reality.

And once you do figure it out, you have to translate that clarity to your team so everyone is speaking the same language. These words need to scale throughout the company. If you’re not actively working through this challenge, you’re losing opportunities you can’t afford to lose.

So, as a rainmaker, I built a solution.

Introducing My Founder-Led Sales Series Workshops

The Founder Led Sales Workshop, of the JustBe Sales Intelligence and Growth Program, is a video-driven workshop series that delivers proven formulas for every stage of the sales process. We start with the elevator pitch. Because getting your messaging right is the single most powerful step you can take to improve every sales outcome.

Click here to get the full set of 8 videos and worksheets now.

From there, the upcoming sessions will dig deeper, applying formulaic methods to

• customer’s pain

• solving that pain.

• Aligning benefits

• Defining overall value.

• Understanding addressable market.

  
  

If you want to get started and understand my rainmaker philosophies, without any commitment, download my free ebook here: The New Sales ABCs.

What’s next: Soon, I’ll be launching an online community where you’ll get group coaching, to help you integrate what you’ve learned into the real world of your business. In the meantime, the Founder Led Sales Elevator Pitch workshop is fantastic. It gives you the JustBe Formula for your success.

The formulas aren’t based on random theory. They come directly from the frameworks I’ve used to help founders and sales teams drive nine-figure outcomes in Software, EdTech, K–12, and other complex markets.

And here’s the best part:

Each module is designed for scale, so I can help more founders and sales people at a lower per seat cost. That means you get high-value, repeatable strategies you can apply immediately. And if you ever want one-on-one help, you’ll have already done the groundwork in the workshop, so your questions will be sharp, targeted, and actionable.

This is designed for bootstrapped and lightly funded founders on a budget, who can't afford the risk of getting locked into an expensive, done-for-you project. It's also fantastic for any sales person that wants to do better and win more. My workshops are built to give you the tools, structure, and video guidance to do it yourself, with expert oversight to keep you on track.

You’ll also have the option to join my upcoming group coaching community, a space where you can refine your messaging, test ideas, and get real-time feedback. It’s practical, collaborative, and designed for those who are serious about making progress while watching every minute and dollar.

The bottom line: Good messaging is not optional. It’s the foundation for sales, fundraising, and growth. Without it, you’ll work harder for fewer results. With it, you’ll open doors, shorten sales cycles, and ensure your audience sees your value instantly.

If you’ve been putting off fixing your messaging because the cost of getting it done felt out of reach, but every time your pitch leaves your lips, and you feel like there is a brick in your belly, this is your chance.

For the first three months, I’m offering an introductory rate of $299 per module. On November 15, (at the latest) the price will increase.

Seats in the coaching community are unlimited, but the mastermind group will be capped so I can provide individual hands-on attention. If you want to be in the first wave, reach out and I’ll hold your spot in the coaching community and add you to the waitlist for the mastermind.

Let’s make rain together and craft your unstoppable message.

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