The Misunderstanding Around Sales: One of the biggest blind spots for many founders and business owners is how they view sales. Because they’ve poured themselves into building the product or delivering the service, they assume they’re carrying all the weight.

The old “Always Be Closing” approach is outdated and ineffective in today’s sales environment. In my free eBook, The New Sales ABCs, I share a modern framework built on crafting authentic messages, building real connections, and approaching every interaction with integrity. Download your copy and discover how to sell successfully without high-pressure tactics.

Bootstrapped? Slumping Sales? Running on Empty? Get my Founder-Led Sales Workshop and Online Community Access at the Intro Rate While It...

When it comes to managing a sales pipeline, most people focus too much on what happens in the middle and not enough on the two ends that make or break results. A healthy pipeline isn’t just about moving leads through stages. It’s about how well you fill it, how consistently you follow up, and how effectively you close.

Too often, companies approach state sales with a “features and benefits” mindset. But the real path to traction begins much earlier, by understanding what your buyer believes they’re solving for, how they’re being measured, and what language they’re using to talk about it publicly. That’s where alignment begins. A deep dive is provided on this topic in the Rainmaker Sales Readiness article, from the How to Become a Sales Unicorn series.

AI Generated Photo of me I LOVE IT! For about a decade, I’ve helped companies navigate the complex world of government...

Rainmaker level sales success is built long before the first call is ever made and the company leadership must equip the sales team with the tools towards success. The work begins with deep understanding. It starts with listening, analyzing, mapping, and questioning, until you know what problem you’re solving, who has it, how it’s funded, and how your solution fits.

I wandered into the woods seeking answers... there she was, the Sales Unicorn. And I asked myself: what path must I walk to become one...

In today’s world, the best salespeople are not the pushiest. They are the ones who connect deeply, listen actively, and move with intention. Buyers are experiencing unprecedented screen fatigue. Blue screen exhaustion leaves people feeling disconnected and overstimulated. The human brain, while on a screen, tends to drift. Once attention is lost, it rarely returns. Much like scrolling to the next app, we are wired to chase the next stimulus. You are not just competing with ot

To date, most often, a child's mental health needs are not flagged until there is a glaring problem and the Department of Health and Family Services is taking over, trying to do damage control for a child who has experienced traumas beyond what could have been, if only there had been earlier intervention. This is a systemic issue. At the same time, teachers are being asked to do more than ever, often without the support or resources they need. As a nation, we are not paying t

The 2025-26 budget cycle has made one thing clear:  Governors across the country are doubling down on K-12 education, and they’re putting...

I learned something important: I will never be one of the boys. And that’s okay. What matters more is being true to who I am. I am a woman who has spent over 25 years focused on my career, and balancing that as a mom. Sometimes I had a supportive husband, and other times I did not. Regardless, It's not always easy. I'm not saying it's easy for men either. But we do face different challenges. The list is long.

After identifying priorities during the Planning and Budgeting Phase, school districts transition to the Shopping Phase. This critical...

Creating positive impact with sales

The holiday season presents unique challenges and opportunities for those working in the K-12 sales space. To position your solution...